Summer is here, the fruit is here, and from CSGORoll they know that their community leaves video games for a while and enjoys time with friends in open spaces.
CSGORoll is the largest marketplace for Counter Strike game items, where more than 800,000 active users gather every month and can get their favorite items while playing in a totally different and specific experience for CS lovers.
For this reason, Brainstorming Studio has collaborated with the brand to create an online summer festival within the platform, to have daily engagement with its community and offer surprises and prizes. And last but not least, a spectacular streaming tournament in which the entire community can participate.
As a strong prize, CSGORoll organized an open team tournament with its community so that they could participate and compete throughout the month to reach the grand final with a prize of $12K USD for the winning team.
The challenge was to be able to offer such a demanding community an online festival where every day there would be different surprises and where users would have the opportunity to participate among themselves and even play against the platform’s own workers; in this way, creating a link between the brand and the community in a fun and exciting way.
The idea was an atomic bomb and the brand received hundreds of requests to participate. Therefore, a draw was necessary that would allow teams to be formed randomly and honestly, giving only a few the opportunity to participate. However, that did not mean that the community could not participate, since for each match, the game was broadcast on Twitch and new prizes and gifts were constantly offered that encouraged the community to stay in the live stream.
From Brainstorming Studio, support was given to the brand in the creation of the entire promotion, special visual identity of the web during the promotion and monitoring and performance of the tournament and distribution of prizes. A great experience for Esports lovers where you connect with the community in a fun way to create brand value.