Crypto has long gone from being a fad to a reality. Many of us already have crypto installed in our lives and the main cryptocurrencies have become a real possibility when paying for a good or service.
With each passing year, traditional banks lose more credibility with the general public and more and more people are looking for an alternative option. And it is there, where exchange platforms such as Xcoins appear, being a crypto platform that offers the purchase, sale and holding of cryptocurrencies in a safe, fast and decentralized way.
From Brainstorming Studio we received a request from our client Xcoins to develop the Version 2 platform of the brand and adapt both the product and the brand strategy to be able to address the main LATAM markets.
Thus, Brainstorming Studio has worked close to Xcoins to be able to take the next step and take the user experience to the next level and be able to adapt the web to the needs posed by the market, such as payment systems or making the processes within the platform.
At the same time, and as part of the Brainstorming Studio responsibilities, we also collaborated with the internal marketing team at Xcoins to be able to develop an acquisition and communication strategy that could position the brand in Spain and the main LATAM markets, where crypto is It has become an interesting solution to combat the inflation of local currencies in LATAM.
As a result, a cleaner and clearer platform where Brainstorming Studio has had the opportunity to collaborate with its first crypto exchange platform and learn from the new challenges that blockchain presents and how crypto will change our way of understanding money.