Like the energy that is neither created nor destroyed, Enel adapts to the new times to offer a new format for its quintessential national tournament in Chile in 22 years: La Copa Enel.
Over time, the Enel Cup has had to develop and adapt to an increasingly digitized young audience and, together with Brainstorming Studio, an innovative proposal has been made that will take the tournament to the next level.
Until a few years ago, the Enel Cup did not have a platform where players, referees and organizers could gather and follow the progress of the tournament in a digital and controlled way.
For this reason, Brainstorming Studio accepted the task as a great challenge and listened to all parties to make a proposal for a platform that would offer all the necessary solutions for Enel, but that would preserve the brand identity and adapt to the specific requirements of the tournament.
As a result, Copa Enel Chile is born, a meeting platform for players, referees and coaches, where they can follow the tournament and see the outstanding data of each match in real time; offering referees and organizers the possibility of updating the portal in a simple and safe way.
As part of the launch, Brainstorming Studio has collaborated in the launch of the platform, public relations actions in the main media in the country and activations in national stadiums.
If you are interested, you can see more about this project in our portfolio section, as well as other actions carried out for the Enel brand in Chile: link