“From Blog to #1”
If there’s one client we’re proud to have supported from the very beginning, it’s Efficientfootball. It’s been an amazing journey spanning over 5 years, starting from a simple football performance blog to becoming the number 1 Spanish-speaking school globally, with a strong presence in LATAM and students spread across more than 35 countries.
Efficientfootball was born with a vision to democratize quality education in the football sector by offering master’s and specialized courses in all areas related to football performance. It supports professionals and those looking to break into elite football.
There are many factors that have made Efficientfootball the leading online school. In this article, we’ll summarize the 5 key factors that have positioned it as the #1 school in LATAM and how Brainstorming Studio collaborated on product development and marketing strategies in each region.
1. Addressing Market Needs:
Football is almost a religion in Spain and most LATAM countries. When it comes to football education, it requires rigor and a nearly scientific perspective to establish oneself as an “authority” in the field. In Europe, professional football education is highly accessible and standardized. However, the landscape is different in LATAM, where the professional level is much lower or non-existent. Accessing high-quality education to enter the elite football world is a challenge for many people.
Efficientfootball adds value in this context by covering these needs and adapting its courses to democratize elite knowledge. It provides access to students in countries where high-quality training with experienced instructors from the most competitive leagues in the world is hard to come by.
2. Presence and Adaptation to Each Country:
Although most LATAM countries share Spanish as a common language, each has its own dialect. Effective brand communications need to be in the local language or dialect. Campaigns for user acquisition should be customized for each country, including personalized content and user reviews.
For this reason, our marketing studio developed country-specific landing pages for the most relevant markets with a strong presence.
3. PR and Collaborations:
Efficientfootball is known for its quality content and app, but to establish itself as a noteworthy brand, it’s crucial to attract professionals already respected in the sector. These professionals can share their knowledge with the student community through Efficientfootball.
The school boasts a roster of over 40 instructors with experience in more than 15 professional football leagues. Their courses are enriched with practical applications for all levels. Efficientfootball also collaborates with partners and brand ambassadors specific to each LATAM country. For instance, in Chile, they partnered with Enel to create a platform for the country’s largest youth football tournament and also worked with the Chilean Coaches Association.
4. Gamification:
Efficientfootball, like any other client, has a multi-stage user acquisition system in place. Clear user journey mapping from leads to potential customers makes the process smoother.
Efficientfootball developed a service sales system that includes webinars and free courses, a free content library, and training courses ranging from $50 to $400. They have a deep understanding of their buyer persona and how to gamify their platform. Gamification includes interactive challenges within the community, level-based rewards, and gifts, keeping students engaged and naturally motivated to progress in their learning journey.
5. Payment Systems and Flexibility:
Each LATAM country is unique in terms of culture and economics. Although Efficientfootball is a “Made in Spain” brand, it offers the full experience in the local currency based on the user’s location. Moreover, while their comprehensive master’s programs can cost up to $400, this amount can be high for some LATAM users. To realize their vision of “democratizing football knowledge,” they’ve offered flexible payment plans, allowing access to more people by spreading payments over 12 months.
If you are interested in learning more about how we help brands position their products in LATAM markets, do not hesitate to send us an introductory call to see if we can collaborate with you and help you take your brand to the next level.