Like energy, which is neither created nor destroyed, it is only transformed to adapt to new contexts in order to move forward. This is how Enel Chile has set itself this challenge: to keep the 2022 Enel Cup alive. For this reason, Brainstorming Studio and Enel have jointly developed an interactive entertainment and training platform to be able to look to the future and follow their social activity through through sport.
After having had to stop its activity since the appearance of the global pandemic situation, the Enel Cup returns with great news, adapting to the new digital contexts, in order to continue providing online training to the Cup coaches through the “Master of Coaches”, developed by the No. 1 online training school for professional football training: Efficientfootball.
In this way, Brainstorming Studio helps keep the Enel Cup alive during 2022, offering classes and entertainment activities through its portal for people involved in the Enel Cup. The objective being that the coaches can renew their knowledge and offer a better experience to the children who will participate in the tournament for the year 2022.
Enel Chile consolidates its social commitment through sport for another year with its soccer tournament par excellence in Chile, where more than three thousand children have the opportunity to learn and test their skills together with other athletes from other areas of the national territory.
The poster for this Master of Coaches 2021 is completed by a multidisciplinary team of teachers with experience in professional clubs of the major European leagues and absolute national teams. Efficientfootball composes an exclusive master’s degree for this Enel Cup to provide the Enel Cup trainers with the most up-to-date knowledge in grassroots football training and performance, breaking down the entry barriers for practical knowledge in elite football.
Standing out for this online training master are names like Felix Cao, physical trainer for Manuel Pellegrini’s technical staff at Hebei China Fortune, London’s West Ham and now Real Betis from La Liga. Also professionals such as Josele González, a professional in the international area of clubs such as Real Madrid, Alcorcón FC and Leganés, as well as in the technical secretariat of the absolute team of Equatorial Guinea. Also other more specific professionals from the grassroots department, such as Andoni Bombín, responsible for the methodology of Athletic Club Bilbao in Spain.
As in many previous years, the ambassador of the Enel Cup will be Iván Zamorano, who captained previous editions as part of the tournament organization team and accompanied the winners on their adventure in Milan, to face Inter Milan, having a unique experience.
The Enel Cup and Brainstorming Studio take a step forward in innovation together and offer an exclusive interactive and training platform to promote sport in our country. Hand in hand with Efficientfootball, trainers will be able to continue to keep their enthusiasm and commitment alive with their training teams and continue looking ahead.